“Acting as a business partner and linking business requirements to HR agenda will greatly contribute to the organization’s success and growth.” This, according to Mortada Haider will be his focus at International Beverage and Filling Industries (IBFI) following his appointment as Head of HR -FMCG with the Albatha Group.

Mortada is a commercially driven, seasoned HR professional with over 30 years of experience that covers a diversified portfolio of FMCG companies across numerous countries. With a master’s degree in HR and a certified Assessor/ Coach from several leading organizations, Mortada has been exposed to extensive assignments, as well as training & development events in the Middle East, Japan, and the USA.

Throughout his career, he has led HR strategies that have helped shape high performing cultures in the Middle East and was instrumental in building dynamic, multi-cultural corporate infrastructures, as well as in engaging teams to sustain business growth.

Mortada has been described as a proactive change agent who encourages learning and promotes productivity with a focus on customer centricity. His key strengths include talent assessment and development of management teams, coaching leaders, and organization design. In addition, he possesses the expertise in developing and implementing the entire employee life cycle tools such as recruitment, selection, performance management, development, succession, and transformation, for a wide variety of businesses across all levels including individual contributors, supervisory, middle managers, and senior managers.

“My exposure and experience to extensive assignments, training & development events in the Middle East, Japan, and the USA has equipped me with the knowledge, skills, and expertise to excel in various HR roles. This is what I will be bringing to IBFI, and I look forward to making a significant impact on IBFI’s overall business growth and success,” Mortada said.

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